Anything you do in Chrome is reported to google. Not necessarily the data, but the meta-data.
And anyway, it's “to improve your experience”, so you can't opt out. It's for your own good. Remember, Big Brother loves you.
Everybody working for this company should be ashamed.
Yes the data. The whole request and the whole response. They need it in order to properly train their ad-network.
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Given that they scoop up all this data I'd appreciate if their ad-network actually improved. Just the other day the dating site scams where back.
"We'll try not to show it again" they say. Well for vacuuming the market for the best and brightest they either don't try very hard or they are very dysfunctional because they fail as a group.