colleges make it very clear that there are certain factors that weigh heavily. one of the legal factors is race. one of the unspoken factors is having donor parents/alum. now we know that another factor is direct bribes to admissions staff, which one could have guessed was happening under the table already
everyone who applies wants to be in that club with, not the smartest or most “meritful”, but the most powerful families/children (sometimes the same, often not) - and why isn’t family money considered a merit?
many of these colleges are businesses/hedge funds and they are looking to increase their AUM and ROI. I agree that advertising this core business as a meritocracy seeking to educate the brightest is false advertising