On each of your questions:
1. We don’t impose any license terms. It’s free to use and share for everyone. The reason being that we want people to share the news and get the benefit of AXDRAFT instead of thinking twice not to violate some kind of restrictions.
2. We don’t intend to monetize on personalization for now, but eventually we want to become a first point of contact for all startup legal work and this will become our source of revenue. We choose not to charge for personalization, because we want users to clearly feel the value between finding a free template on Google or using other services.
3. Market size comes from the number of startups and small businesses and the assumption that we will get around 100USD of fees per startup per month.
4. We will fix it and will hope for your help for this.