I think Ben is arguing (or at least _has_ argued in past posts) that the way monopolies operate in the Internet age is completely different from how Standard Oil operated in the last century. Trying to bend the narrative around these companies to fit existing anti-trust legislation is not going to be sustainable, or will be easy for firms to slip, or will result in too few cases for prosecutors to be able to pursue.
Maybe, just as one idea, new anti-network effect legislation is the right way to attack monopolies of the present and the future.