I really think sandboxing built-in emulator for android apps has to occur for the phone to get traction. I think i'm their ideal consumer and still can't see the value yet. I'm a technical person who is willing to deal with some issues/trade-offs for privacy, but still can't reach the tipping point to purchase.
I also think this a place where duckduckgo could partner with with their services. I think most consumers wants things to be polished and just work.