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Sometimes I wonder if all journalists do is browse reddit all day. Invariably, something I see on reddit gets a "news" article a few months later.

The last blockbuster apparently has an official beer too.

https://www.reddit.com/r/mildlyinteresting/comments/9tx0y3/t...

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Have you read "Trust Me, I'm Lying" by Ryan Holiday?

While he was working at American Apparel, he figured out that while it was expensive to advertise directly on major news sites, etc, it was fairly easy to figure out what smaller sites were the real "influencers." By advertising or promoting material there, he got coverage on larger blogs for a fraction of the price.

astroturfin on reddit/whatever chan you think is tolerable is pretty common now. the days before the aladdin trailer reveal had will smith and aladdin nostalgia popup all over the place

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