>> I think many people are misinformed about what is happening in data collection and processing, and if they were well-informed, would care more about their privacy.

Yea, people are uninformed. But, I think you're overestimating people's capacity to care about issues that will have no real consequence on their life. The average person just wants to spend time with their family/friends, gossip, and enjoy their hobbies. Facebook helps them do just that.

>> But I think people are misinformed, greatly. Very few people have any idea how intense FB's data collection efforts are, or how insecure the data is when it goes there, etc.

This is exactly the type of information that people don't care about. "So, you're telling me FB knows I'm browsing Groupon for wedding gift deals and looking at cat pictures on Reddit? O, and other people could have access to that data?" Shoulder shrug...

>> Democracy is at stake. This is more than a question of individual privacy: people need to understand that our society is crumbling due to lack of privacy.

I guess this is the type of argument people actually care about. The problem is that their uninstalling Facebook isn't going to change anything, other than making their lives less fun. If there's a real threat to democracy, the solutions need to come via regulation.