> The unfortunate explanation for the phenomena that you're observing is that most people simply don't care about their privacy -- at least not nearly as much as you do.

I don't think that is a fair assessment. Even if that is true technically, it is missing the spirit of the question at hand. I think many people are misinformed about what is happening in data collection and processing, and if they were well-informed, would care more about their privacy. Given that people are intentionally being misled about the implications of giving up their privacy - via various propaganda about how it's not-that-bad, etc - I think it is unfair to state that people "simply don't care about their privacy ... as much as you do".

I think if people knew what was at stake, they would care more. Stating that they "simply don't care" is basically ending the conversation preemptively, such that the only possible future is that there is no privacy.

But I think people are misinformed, greatly. Very few people have any idea how intense FB's data collection efforts are, or how insecure the data is when it goes there, etc. Even NYT pieces do not reach that many Americans. And NYT or other publications are careful and methodical about their writing, barely able to reach into the future and question out loud the future FB is building.

Democracy is at stake. This is more than a question of individual privacy: people need to understand that our society is crumbling due to lack of privacy, because wealthy and powerful institutions are using that intense violation into private American lives to brainwash targeted people with conspiracy theories and other dangerous society-damaging things.

Privacy matters to everyone, I'd wager even to those who think they don't value their individual privacy.