While that's valid, I think the author's concern is that authors frequently do not demonstrate that the subsampling is representative. So the conclusions from the sampled data my not be as accurate as is claimed.
(edit: minor phrasing change)
And have a happy client that finally gets the results he wanted when the other analysts said it was impossible.
This is about industry trends, and you CAN get a representative sample in reasonable time, for some definition of reasonable. The takeaway from this article is that what someone in the data space may think is reasonable isn't what someone who just paid for an army of data scientists and a data lake solution because those things are sexy thinks is reasonable.
"Then explain this black swan"
For example, an answer to your question could be: "you asked us to find the average wing span to beak size ratio for male and female swans. Including the black swan doesn't change it at all, and the massively larger sample set doesn't improve our accuracy".
It's not black, it is a very dark white, and you might be looking at it with the wrong lighting.