Meaning, if I have an application that needs a big hot PCI-E card attached to a physical server I own somewhere, comparable to GPUs now, the TPU is not for me. But meanwhile, a bunch of NN research and frameworks on top of TensorFlow will treat these proprietary things as a first class citizen.
This would specifically let you make sure that the TensorFlow ops your algorithms use are supported on a TPU.
http://linuxgizmos.com/google-launches-i-mx8m-dev-board-with...
The edge TPU can do MobileNet V2 at 100 FPS.
An iPhone 7 can do it at 145 FPS (source https://machinethink.net/blog/mobilenet-v2/)
The deal is though that the Edge TPU is able to do it at much lower power.