Because normal people don't want to frequent toxic environments. It's unpleasant.
And who defines normal? The saudis? The chinese? The catholic church? The US government? The media? Or do you get to decide?
If you find it unpleasant, then don't use it. If you don't like baseball, then don't watch it. Go watch something else. Everytime we as a society get beyond the puritanical blasphemy craze, it rears its ugly head again.