It's not necessarily the world that the next generation of kids want to live in ... it's the world that Zuckerberg et. al. think the next generation of kids want to live in.

There's some things that I think they're right about, in particular the focus on short messages for a generation that's grown up with texting as a primary form of communication. There's other areas where they're clearly wrong, most obviously privacy. The next generation of kids doesn't want their parents and potential future employers to be able to see everything they're doing any more than the we did. And all the surveys show that Facebook deeply misunderstands next-generation attitudes towards privacy more generally....