Anybody could make products like this if they just took enough time and care over it. Hardly anybody ever does. (IKEA comes to mind as another good example, and maybe Philips’ Hue lights.)
[Edit to add: I have absolutely no connection with any products or companies I’ve mentioned, in case this comes across as marketing spam! I’m just constantly frustrated at crappy and/or invasive “smart home” devices, so it’s refreshing to see somebody take what seems to me exactly the correct approach, and apparently pull it off very well.]