Honestly, I can't tell if you're being sarcastic, but I really think you're absolutely right. Some people really like working in that environment. Personally, it's not for me, but at least the CEO is upfront about what he expects. Really, he's being a good leader in that respect. I wouldn't want to work for him, but he's clear about what he wants which a lot of people in management miss.

EDIT

Let me explain why this is good. First as your boss, I'm not your friend. I'm not your pal. My sole responsibility is to ensure that I communicate clearly and effectively what needs to be done and make sure it happens. That's it. Does this mean, I'm not compassionate? No, of course not, but what it means is that I am tasked having uncomfortable conversations about things that need to be done and to make it understood. Have I asked people to work nights and weekends? Yes. Several times? Yes. Do I like doing it? No. This is the job. If you want to quit over this. No hard feelings. I make it clear that this is what we have to do. Have I fired people for under performing? Yes. Do I feel bad about it? No. That's my job. I feel bad, when I have to let someone go, because we don't have the money to keep them. When management says, "lose two heads, because we want to cut costs," and they were good employees. I feel bad then.

Working weekends sucks, I agree, but sometimes you have to. If you've never worked for a company that is on the brink of bankruptcy, you really don't understand what it's like to have to lay things on the line. The CEO is being honest about consequences. We honestly, don't know the situation from that blurb. It sounds like he's being an ass, but there maybe an underlying reason for it. (Probably not, but you never know.) Whether you choose to keep going is your choice.

A previous company I worked for, was on the brink of going out of business. Only a few of us knew (out of 200+ employees). We had a shortfall of money and we didn't know if we were going to make payroll that month. They didn't want to tell anyone (in fact I was instructed not to), but I knew, because I knew several of the executives. I pushed my staff, and myself for those three weeks, because I knew that if we didn't bill, the company could quite possibly go under. People say working weekends crosses a line. Knowing that your co-worker (or employee) may get evicted from the country, lost their house, etc., because you didn't do your job for those couple of weeks, I can't do that. That's crossing a line for me.