Otherwise, the argument seems to be a case of "I don't like the way you got money/attention out of me", or "I want someone else to pay for the content I consume".
As long as "merchants" have the option of claiming both it undermines the idea of paying as an alternative which also undermines the paid plus data option. To use a crude but apt simile paying for an escort is paying for silence and discretion - that is why they are more expensive. (Regardless of client and worker sex and/or gender.)
Piracy was a decent demonstration of the hard facts of the (illicit) market - all of the draconian enforcement and DRM didn't make a dent in demand but improved distribution and fairer prices did. Just like how most people don't change their own oil from it being a hassle iTunes and Steam did more to reduce illegal downloads than any enforcement efforts.
You are consuming content from me this very moment, I charge you zero dollars for it. Believe it or not, the web actually was like that at some point: not connecting producers to consumers but connecting human beings, who could produce or consume as they pleased. This was before the people with things to sell arrived.