The Bolt is not even close to the Model 3 in terms of power, looks, interior, ICE, etc. Model 3 sold nearly 40k cars through 2018 and the Bolt sold fewer than 9k. To call the Bolt a failure of marketing might be true but it ignores the fact that it is simply worse than the Model 3 in essentially 100% of the areas they overlap.
If the Bolt is "mass-market EV" the definition of "mass-market" needs to be revisited.