DuckDuckGo was roasted when it was initially introduced to HN (mainly for the thought-to-be silly name IIRC).
Saying "DuckDuckGo" in a conversation takes time and using the acronym "DDG" makes it sound like some kind of arcane product that only tech-savvy people uses. It's a bigger problem with internationalization.
I wonder why they haven't rebranded to "duck" since they purchased "duck.com".
Everyone I’ve referred to DDG could recall the name instantly a few days later.
That kind of recognition is important.
No pun intended, right?