You mean those small Japanese Kei cars? They are really cute.
The Zoe is 4m long and about 1.70m wide. That's the same dimensions as the rest of the cars in its segment. This "Ford Fiesta" size is great for European cities, and the cars don't feel compromised on the higher speed roads, as their size and weight makes them more agile than bigger cars, whose only real advantage is space and stability at higher, illegal speeds.