In a simplified manner: "I have this resource or a big piece of information I don't want to pull from my slow database or slow external service on each request/call/etc.

I'm going to see if that resource is there by doing `GET external.foo.bar`. if there is nothing here, I perform the slow pull. After the slow pull is done, we store the result in redis under the same name `external.foo.bar` with a timeout for x seconds.

Next time that resource is requested from our code, it will be there, so `GET external.foo.bar` will get us that resource without having to perform a slow call to external service. "