I actually think meal kits for bulk meal prep would be more interesting. Meal prep has become a "thing" especially for those with some fitness goal - and getting a shipment that allows you bulk prepare 1-2 weeks worth of 1-2 dishes for lunch and/or dinner that fits a particular diet or fitness goal would be a lot more interesting to me (e.g. for weight loss, keto, bulking up, marathon training, etc.)