The purpose of the technical problem was to assess more directly candidates ability to write Haskell programs that can be used to solve real world problems, where memory usage and performance are important. The problem was all about evaluation order and memory behaviour. We started by asking candidates to look at a short program and say what shape they would expect the heap profile to be. That would then lead on to a discussion of what things are evaluated at what stage and how much memory they are taking in the meantime. For the final step we asked candidates to rewrite the program to run in constant space. We felt overall that the technical problem was quite useful and we allowed it to become a significant factor in our final decision making process.
The choice of problem is based on our belief that a good understanding of evaluation order is very important for writing practical Haskell programs. People learning Haskell often have the idea that evaluation order is not important because it does not affect the calculated result. It is no coincidence that beginners end up floundering around with space leaks that they do not understand.
I've written a lot of C++ and a fair amount of Haskell, and this kind reasoning about the evaluation order and space usage of Haskell a program is no less of a black art than pointer arithmetic or manual memory management in C++. In both cases, it's too steep of a learning curve to just be able to write practical programs, which is why garbage collected languages have displaced C++ in many domains.
It's particularly damning to say that "good understanding of evaluation order is very important for writing practical Haskell programs" because the easiest evaluation order to understand is strict evaluation order. In that sense, lazy evaluation is to strict evaluation as manual memory management is to garbage collection, except that the latter is supposed to be an improvement on the former.