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if this is related to the Facebook Mobile SDK it seems that it is sending a lot of data home by default and that setting it up for ethical data collection isn't straightforward for most developers[0]

[0] at least for android, based on this talk: https://www.youtube.com/watch?v=y0vlD7r-kTc (35C3 - How Facebook tracks you on Android)

edit: add video title

Thanks for posting this - great talk!

Yup. Next story that's going to come out is how Google is "doing the same thing" via Google Analytics etc.

Doesn't Google Analytics forbid passing actual personal user data into it? I thought that's how they solved the GDPR compliance issues, by explicitly declaring it as not fit for personal data (outside what GA collects and anonymizes itself, like IPs).

Yes, their TOS specifically prohibits this: https://support.google.com/analytics/answer/2795983

I agree. It seems weird to go after the place that stores the data rather than those who collect it and send it over (the apps).