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I like how your support options progress from "Online" to "CEO's iPhone" :)

I'd like to read more about how it works, maybe see an integration guide, but it seems you only have the one (beautiful) page right now?

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Thanks. Yes it is only one page right now. I had originally planned a whole site with different sections and pages but it seemed a bit wasteful since the current integration guide is: • have jquery on your site • add a line of code linking to your JS file

But behind the scenes how it works is that JS file (ie. usecharm.com/mmelin.js or something) returns different code depending on the cookie of the visitor and the configuration of the project. So if you launch a test, the goals and changes will come out in that file and it is also based on what page it is requested from, so the change could be different when requested from the homepage of your site vs a content page. By default it just has basic analytics stuff like referrer-detection and measuring demographics.

Do you think I should add a "behind the scenes" or similar section that explains all the technical stuff going on?

Yes. Currently it looks great, but nowhere does it actually explain what it does - in specific technical terms.

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