I hate these "could be" headlines. They could be doing anything. Apple could be working on making pigs fly. I don't think they are but they could be...
Apple, Goldman Sachs Team Up on Credit Card Paired With iPhone https://www.wsj.com/articles/apple-goldman-sachs-team-up-on-...
Apple Inc. and Goldman Sachs Group Inc. plan to start issuing this spring a joint credit card paired with new iPhone features that will help users manage their money.
The card will be rolled out to employees for testing in the next few weeks and officially launch later this year, according to people familiar with the matter. The companies hope to lure cardholders by offering them extra features on Apple’s Wallet app, which will let them set spending goals, track their rewards and manage their balances, the people said.
Some may look at a potential Goldman+Apple partnership as a market changer, value adder, among many other things. In short, different data can have different value to different stakeholders.
I know you meant this in a strictly economic sense, but it strikes me that adding prediction to a reactionary society only changes what and when they react, not the fact that they're reacting in the first place.