Good morning! Just marketing fluff. Boutique App & Web Development Company is just a term we made up, to reflect our focus of being small, tailored and of high quality.
Some minor thoughts on the PDF: The bottom of page 2 looks like it has a clickable button on it (I'm not sure if that was intentional). Of the four colored titles on page 3 the PRODUCTS one stands out as not-a-gradient, compared to the rest. The font that looks hand-drawn feels cheap and Comic-Sansy to me, I'd prefer actual hand-writing or a font that doesn't look like it should have natural variation. On page 19, the Harvest window has a shadow that the other example images on this page and the next don't have, which looks inconsistent.
In general I do like the document, these are just nit-picks I thought you might find useful.