You could also run your own search server if you don't want to use that one.
But that is only part of discovery. Another is built into the protocol. I can navigate to `lbry://bitconnect`, to see what has been published at that url. There is no way to spoof this part since it happens at the protocol layer.
Also if your interested, https://spee.ch/bitconnect. Spee.ch is a web wrapper for the lbry:// protocol. `spee.ch/url` will serve the same file as `lbry://url` (but is limited by different file types. There are more viewers in the app like a 3d file viewer.)