This is really common in the lab now. You can use them to create organoids which are like mini-organs that have a lot of the properties of, say, a lung or a liver or a stomach or a brain, but aren't a full organism. Very useful for making models of mammalian biology.
By the way the discovery that led to this was a huge surprise (at least, that so few factors were required to transform cells) but there is still very little known, IE we can't arbitrarily convert one cell type to another reliably. Culturing mammalian cells is pretty hard.