From my own experience and pretty much every one I talk about this, people have a tendency to buy things they'll never need. (I constantly try not to do that, but it takes active thinking about it all the time.) No discount deal is cheaper than the one where you don't buy something you don't need.
Then there's underestimated costs that aren't immediately visible. If you buy more stuff of items that you use over a longer timeframe you'll have to store them. Which of course means you're paying rent for the space in your flat that's taken up by excess stuff.