Yeah, well. That's got nothing to do with .dev. All the new TLDs are fucking dumb. Just a cash grab for the ICANN. Might as well get rid of TLDs altogether.
The reason the new tlds were needed is the lack of options for buying a new domain. I know plenty of smaller biz and startups who couldn’t get the dot com they wanted and ended up choosing a really good keyword rich new tld.
Wasn't it $10k upfront to have your application for a new gTLD considered? This times ~1200 ... works out quiet good.
Like if an app tried to register apppowered.com it would definitely hurt its image. Obviously massive players are above the rules somewhat.