As someone who has long had an interest (my wife would call it an obsession) with transforming the basic stats of sports into something more useful and meaningful, this is fascinating stuff. I think anyone that reads the game previews and recaps on NBA.com, NFL.com or any other major league site can see where things could be automated. That writing IS largely formulaic and forgettable. It would be very interesting if instead of just doing the same thing through automation, it produced innovative stats and interpreted them in ways that gave the reader insight into the outcome of the game.
My current pet project is taking NBA data and transforming it into something beyond points per game, etc. I think that's where the future of sports related AI resides.