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If they weren't getting paid they'd just switch to Bing or DuckDuckGo. As much as Google might like to believe that people will specifically seek them out because they are a better product, search is a utility and most people will be fine with Bing/DuckDuckGo. We know this exactly because Google pays TAC.

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I agree in general but if 1.4 billion devices simultaneously started using duckduckgo their servers would melt through the mantle and merge with the inner core.

If done in a heartbeat. But they'd probably even get funds from Apple to scale.

So from +$9B to what? -$100M?

Apple would definitely go to Microsoft to get payment for pushing traffic to their MSN network instead.

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