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What's better: 15 million viewers 17 days a year or 300k viewers 365 days a year?

1 viewer who gets the channel anyway and has social pressure to watch, or 1 viewer who goes out of his way to pay to watch something on his own?

I think there is far more nuance to trendiness than the story told by a Nielson Rating System calculated decades ago.

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What eSport gets 300k viewers 365 days a year?

Maybe apples and oranges. Only 2 football teams get 15 million viewers one Sunday a year and it's a good bet it won't be the same two next year. As a national advertiser that's a big deal but if you've been supporting that team all year it's not as big of a benefit to you, and if you've been supporting a team that didn't go then it's less than useless.

For football, you have English Premier League games, La Liga games, Italian Premier League games, etc, etc...

And at least EPL is watched all across the Europe, from Spain to Russia. For multinational advertisers, football is a boon, esports is not in a same league (pun intended).

Does a youtube channel count? Eyeballs mean very little if youtube payrates are to be believed.

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