>"I recall the phrase, 'It's a six-hour, daylong celebration of football, and you're not the right person to celebrate football,'" Costas says.

The odd thing was if you watched the Superbowl the culture of the event had obviously changed. You rarely saw cheerleaders, unless in the background of a play. None of the commercials offered up exploitation of women at least nothing on the scale of GoDaddy and Paris Hilton had in the past.

Budweiser's main hook throughout was that they did not use high fructose corn syrup in their ingredients! That's a long way from the bro-y bikini image beer companies have made the Superbowl to be about for so long.

So when I read that this was a celebration of the culture of Football, what is that now? Is it this more progressive, more healthy sport EXCEPT when it comes to brain trauma?

I think eSports, particularly DOTA2's TI is far, far more relevant to young men than Football at this point and has true global appeal. Football and the Superbowl seem like so many boomer institutions where this old guard is doing everything to slow down the bleeding for as long as possible.