I'm sure Steve would have loved to put the product guy (Jony Ive) in charge but I bet Ive didn't want the job. This is why people like Steve Jobs are so rare: product guys who want to run the company and deal with all of the business stuff instead of rolling up their sleeves every day.
People criticize Steve Jobs for the fact that he was never an engineer. But he was never a suit either. He was more like Santa Claus: running around his workshop and getting so excited about all the new toys the elves come up with. He could play with your demo for a few minutes and tell you what was wrong with it, from the perspective of a non-engineer, and thus give you feedback on things that engineers take for granted.