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Hmm in this demo the interface looks exactly like Zapier (automation service).. wonder what relationship they have: https://zapier.com

The demo is the Zapier interface.

From the article:

> Some of the companies that built solutions based on the new API during the preview period include Zapier, Netflix, Mailchimp and Final Draft.

The demo shows manually typing static data into the fields, instead of pulling the data dynamically from the input event like you typically would.

disclaimer, I work at Zapier