That's pretty insane. Compare to the worst year of the Iraq war: "in 2006, people living in Iraq had the highest risk of dying violently in conflict. In that year, there were 91 violent deaths per 100,000 people in the country" [1]
Tijuana has been recommended by the New York Times as the eighth best site to visit in 2017. Here you can traverse its streets and immerse yourself in its multifaceted and vibrant culture.
https://www.visitmexico.com/en/main-destinations/baja-califo...
There's this juxtaposition of US tourists having a great time and simultaneously a lot of murders -- all in the same city. There's the LA Times describing the high murder rate, and the NY Times describing a city one must visit.
US residents cross the border to Tijuana every day in large numbers. If I'm not mistaken, it's the busiest border crossing in the US. Pretty much none of these US residents get killed while visiting Tijuana. Pretty much all of them return to the US alive and well.