I also try follow some other general rules, that work for me:
* Read several books at once, esp. across disciplines.
* Read paper books.
* You don't need to finish books. Stopping mid-way is fine (still have problems with this!)
* Seek out durable works over bestsellers (https://en.wikipedia.org/wiki/Lindy_effect)
* Read across disciplines
* Write in books and make notes. Write up notes a couple of weeks after finishing (create your own commonplace book)
* Avoid audiobooks (if you want to retain the content). I just can't retain when I listen while driving/multitasking, but like listening to fiction for fun.
* Tag interesting books/papers cited in the books you like. Look them up and read them too.
* Find interesting/prolific readers on Goodreads. Lookup the books they read, esp. the ones you've never heard of.
* Let other people know that you like reading, and ask what they've read recently. When they read interesting books, they'll recommend them to you.