What is Twitter other than a way for celebrities and consumer brands to advertise to their customers? I suppose with paid-for follows and retweets from click farms, you can position yourself as an 'influencer' and get a gig pitching slim tea, or testosterone gel or something out of a late night TV infomercial.

The whole thing feels highly commercialized and yet, at the same time, very gauche, like stepping into a neighbourhood where the only stores sell payday loans, bail bonds and liquor. I follow ~12-15 people in my industry who are knowledgeable about stuff, but honestly, that makes Twitter extremely boring.

I'm starting to realize that the drama and beefs (often manufactured) is what keeps ordinary people coming to a medium where they aren't even the intended customer.