My point is that, as alluded to in the article, changing how DNS works can have serious side effects. The fact that, as unintentional as it may have been, one of the world's biggest ad networks broke ad-blocking on a number of devices by changing how they handle DNS queries is worrying. I'm concerned that as DoH (or DoC as the article refers to it) proliferates, it'll be used less to circumvent censorship and more to take away control from end users and enterprise network administrators. Every app, the browser included, could creep towards using their own internal DNS query handler, using nameservers they trust to delivery their analytics and advertising queries.
Additionally, giving DoH/DoC choice through the browser suggests that the browser might return different results from other software on the device. This sounds disastrous.
And I suspect that the oppressive regimes that always come up in discussions about DoH would simply block the IPs of those cloud resolvers, which seem to rely on having a well-known IP or domain name.