Thanks again, I might have to quote you on the home page. :) And yes, the UI is often the sticking point for adoption. I don't know if it's just the style / toolkit (an old version of Semantic UI) and switching to something like Material Design would take care of the problem, or if it's a deeper design / UX issue. A good onboarding flow would likely help as well but I haven't figure out what that should look like yet either. More feedback and advice is always appreciated -- and if you happen to be (or know) a UX expert who knows how to fix it I do have some budget I could throw that way. :)