Agreed. Most car manufacturers' LEDs flicker (just look at any slow-motion video, such as those on Top Gear or The Grand Tour), but GM's are at a much lower frequency that is visible if the vehicle is in motion, or you are in motion.
I always wondered if anyone ever tried to encode information into the flicker pattern of LED tail lights. I can think of a lot of uses, good and bad.
Some people are talking about using LiFi or high-speed IR communication for vehicle to vehicle communication. Seems like a great idea, but you can do it at a much higher frequency than what GM is doing today, so it's not distracting to humans.
Why do they flicker? Are they AC powered?
You can dim LEDs by turning them on and off really fast using a process known as pulse width modulation (PWM). Ideally for something like brake lights you would use a constant current driver to control the light level to prevent flickering. I don't know why GM is using PWM, but I'm guessing they just use a cheap control circuit. I really hate their LED tail lights. Just moving your eyes from side to side is enough to easily see the flashing.
Also, due to leakage for large LEDs they are more efficient at higher current. That means that for a given power, you're better off driving them at a higher current for a shorter duration. You can increase the effective luminance without violating the power spec.