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I totally agree with this, and I think this makes the point that social outrage can sometimes play a positive role.

In an ideal world, we could get people to act ethically because it's the right thing to do: if we can't do that, at least we can appeal to their self interest and point out how horribly this could backfire if people found out.

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This is also literally the claim that libertarians use to justify deregulation. "We don't need laws, if a company does bad things consumer would just naturally avoid them!"

One would hope laissez-faire proponents are siding with the angry workers and disgusted customers in this case.

Consumers don't generally have sufficient information to avoid bad actors. Classic market theory, especially in its pop culture form, seems to largely ignore information imbalance -- market efficiency presumes buyers can make informed decisions, but sellers have no incentive to provide buyers with honest and complete information unless they believe doing so will result in a sale. Regulations that address this information imbalance arguably make markets more efficient, and I tend to be suspicious of any anti-regulation argument which takes the form of "compelling sellers to disclose information to consumers will raise prices and is therefore anti-consumer."

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