The first 5-10 years of Apple Retail were like the movie Empire Records... help the customer and have a fucking blast doing it. Rules? Not really. I worked there for almost 2 years and had a lot of fun solving unique consumer tech problems one on one with the customers. It was a very personal experience, customers knew our names, came back sometimes just to chat or bring us baked goods... maybe we’d go have a few beers on lunch break, smoke a little weed. Now when I walk into an Apple Store it feels like Best Buy.