You definitely get what you pay for, either way.
I'm trying to keep the focus on AI to a minimum on my site. To me it doesn't matter. It's just automated logo design using lots of math. And lots of custom algorithms to generate colors and to position shapes.
One of the upcoming deploys will get a feature where you can pick a logo and make new variations based on its fonts, colors or layout. A quick prototype showed that it really helps with getting to a good result fast: Like the colors? generate new fonts / layouts. Like the layout? generate new colors / fonts.
Are there non-algorithmic approaches to ML?
Take the KNN: an absurdly simple algorithm that can do some pretty impressive stuff.
People file it under ML without a lot of hesitation because it can reproduce or approximate human output.
I think the flexibility and self correction of an algorithm is what defines ML, but AI isn't so rigidly defined. If you can do something that seems like it came from a human you probably have a good argument, even if your approach is simple.
I've heard Artificial Intelligence snarkily defined as "whatever computers can't do" - once a human understands the problem well enough to make a computer solve it, solving the problem is no longer "AI".
What this says about human intelligence, if-and-when a computer can perform the full set of tasks a human can perform, is left as an exercise to the reader.
In any case, right now, a computer can provide answers to certain problems much more quickly and accurately than a human, and can provide more optimal answers. Whether a particular computer does this via hand-tuned heuristics, brute force applied to simple algorithms, or statistics over massive data sets, or some magic "AI" voodoo, it does it.
I'd like to see more variations with the shapes. You see stars repeated a million times, it would be nice if the stars were actually different in size, shape and design.
I'm at the point where I don't have a budget for a designer, but don't have the design talent to make a good logo myself. It's either Fiverr or an automated tool, and this particular one was the first tool I've used where I was ready to snag the first designs it generated to use on a business card. AI or not, whatever they're doing to generate these works better than my alternatives.