Its not. The quality of life is terrible here for what you are paying for. I pay $3000 for a one bedroom and constantly have homeless people in my garage or camping next to my building. My car has been broken into several times. Cops don’t walk a beat or do anything whatsoever to prevent crime. If you call the cops they basically shrug it off unless there’s actual violence happening. The traffic is terrible, public transportation is terrible (mostly because BART and Muni let on people who don’t pay). There are piles of feces and needles all over the city center. I honestly love the weather, but there are just so many negatives to your daily experience here. If I could move, I would.