Google been a defacto monopoly for a long-time. I always just assumed it was to keep regulation from some states backwards religious senators/congresspeople at bay.
But I'm one of those, dont care about privacy people with mild porn habits and I'm starting a non-profit. I don't have much to hide, especially given the good I've accomplished with Google's support.
(Also I get 200+ website visitors from google daily)
It is the legion of researchers and engineers that leverage personal information to build dark patterns and Digital Skinner boxes is where the danger and harm comes from.