As someone about to get into this space, I didn't realize that personalized reading was heating up so good. I suppose that competition is a good thing, and of all the apps listed in the article (Flipboard, Zinio, Pulse), I think that using the web as a platform is a competitive advantage for us, but damn. How is this the first I've heard of this?

If this is seen as too self-serving, feel free to mod down, but I have to ask, does anybody else use Pulse, or the apps mentioned? What do you like/dislike about them?