Fake news is paid for with advertising and collecting info on the readers. Sometimes you have to pay for it as well.
Newspaper I paid for reported falsely that a friend of mine's parents had neglected their spinal meningitis daughter and she died. They rushed her to the hospital in their van knocking off the rack on top to get her help because they couldn't wait for an ambulance. She died anyway, and they charged the parents even if they did everything correctly to save her. From that day I learned of fake news.