Every ML recommender driven website should have a control so you can adjust Straight <> Weird. People would love cranking the weirdness up. Instant dopamine hit (unpredictable reward function) and it would bust them out of their filter bubbles.
Getting lost in the weird side of the internet, outside your usual AI-generated recommendations is wonderful.
Human generated viralness >> machine learning recommendations.
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A machine learning algorithm walks into a bar. The waiter asks: "What'll you have?", the algorithm responds: "What everyone else is having."