I thought most companies have figured out Jack Welch's rank-and-yank system doesn't work by now? Surely Amazon isn't that naive are they?
"A-Players hire A-Players; B-Player hire C-Players"
If B:s hires C:s than in analogue A:s would hire B:s since it's a bell curve-ish distribution not digital buckets. Who hires the A:s? A, B and C:s by accident?
"I believe it forces people to improve themselves and their game."
You probably want people to improve their skills in their craft, not players to improve their skills in the a management game.